Our work began by capturing raw, honest conversations for the official 38 Challenge podcast—designed to amplify vulnerability, leadership, and purpose. From sit-down interviews to on-the-go segments, each piece of audio and video content was intentionally crafted to drive connection and start deeper conversations around mental fitness.

Beyond the podcast, we supported the organization with cinematic coverage of live events, fan interactions, and community activations. We also developed a steady stream of engaging, on-brand social media content tailored to expand their reach and impact across platforms.

The result? A growing digital presence that reflects the authenticity of the mission and resonates with a broader audience—from veterans and athletes to mental health advocates. This collaboration stands as a powerful example of how storytelling and strategy can fuel a movement.